Lead generation
Ads bring people in. The page, the tracking and the follow-up decide how many of them become work.
Most of the money here is not in getting more people to click. It is in where the enquiry lands, how fast it is answered, and whether anyone can tell you which ones turned into work.
Setup is one-off. Management is monthly. Ad spend is separate and paid directly to the ad platforms. No VAT added.
New projects are currently open.
“More bookings come through online now, I'm not stuck in DMs all day, and clients have commented on how professional the site looks.”
What you buy
Two parts, priced separately, because they are different commitments. The setup is a fixed piece of work you keep either way.
Priced per engagement after a scoping call
For businesses that want their enquiries tracked properly before anyone spends money sending more of them.
2-3 weeks from the scoping call
Priced per engagement after a scoping call
Campaigns run and optimised, enquiries tracked and attributed, and one report a month with a cost per lead in it.
Plus ad spend, paid directly to the ad platforms.
Book a scoping call to get both figures for your business.
Governed by the Managed Plans Agreement.
Inside the Lead Engine
Six things, and the ads are only one of them.
The ad click has to land somewhere that answers the question it was asked. We build that page on your own site, and you keep it.
Forms and phone calls both. Each one carries the click that produced it, so you can see which campaigns generate work rather than clicks.
We record how long each enquiry waits for a first reply, and tell you when one is sitting unanswered.
When an enquiry becomes a job, that goes back to the ad platforms, so bidding chases the leads that turn into work.
Your Google Business Profile is tuned once at setup, so the free half of local search is not left broken while you pay for the other half.
Leads, what happened to each, and what they cost. One number you can act on rather than a dashboard you have to interpret.
Ongoing search work beyond the setup tune is the SEO retainer, sold separately.
Conversion teardown and prioritised fix plan, delivered in 48 hours.
Entry offer
£149
It checks where your enquiries arrive today, how many are missed, and whether anything currently attributes one to its source. If the answers are bad, spending more on ads makes them worse rather than better.
Credited against any full project within 60 days.
Your Google Ads account lives in your name. We manage it under a manager link that's yours to grant. The account, the campaign history, the conversion data, and the keyword lists are all yours, always.
Three steps, and the first one is the one people skip.
We agree what a qualified lead is for your business, in writing, before anything is built. That definition is what everything after is measured against.
Page, tracking, call numbers, lead routing, and the reporting wired end to end. Nothing goes live until an enquiry can be traced from click to answer.
Months one and two are the learning period. We agree the review date at the start and look at real numbers on it.
Start with the scoping call: book a time.
Below roughly a thousand a month in most local categories there is not enough data for the campaigns to learn from, so we would rather tell you that than take the work.
Performance Estimator
Industry average for Trades: 6%
Estimates use industry-average UK CPCs and typical agency performance benchmarks (+18% CTR, −12% CPC vs. self-managed). Actual results vary.
Managed: ~27 leads/month for £1,000 spend
That's £37 per lead, the management fee is typically covered by just 1–2 extra leads.
This line is new. We have not run it long enough to have a cost per lead of our own, so there is no figure here rather than somebody else’s average dressed up as ours.
What we can show you on the call is the reporting itself, and exactly how a lead is traced from the click to the job. Ask, and we will walk through it.
Adjust between £100 and £5,000.
At £500/job, the the Lead Engine covers its monthly cost with just 4 extra enquiries per month.
Anything above that is profit on top.
Common questions about lead generation.
Proof & reassurance
Real outcomes and feedback from businesses we've worked with. See client results on the About page.
Results vary by business. We only share outcomes we can stand behind.
Bookings more consistent through site/booking system; stronger local visibility for "nail studio Brackley" type searches.
Proper online presence; clients can find and understand services.
A lower-friction decision path for families, with 21 resource pages live at launch and the practice now referenced in the Royal College of Occupational Therapists' independent practice programme.
18 location pages live across West London and the Thames Valley, with four-way redundant lead delivery so no enquiry is lost to a single failure.
D'mitri helped our Brackley nail studio move from Squarespace + Acuity to a better setup (website + Square Appointments). More bookings come through online now, I'm not stuck in DMs all day, and clients have commented on how professional the site looks.
Honestly couldn't be happier with the website that was built for me. I needed both my skincare brand and accountancy services to look professional, trustworthy, and modern, and that's exactly what was delivered.
The new version is clearer, more accessible, and far better on mobile. They understood the sensitivity of our audience and handled it properly!
A scoping call costs nothing and ends with two real figures for your business, or an honest answer that this is not what you need yet.
