Google Ads Pricing

Google Ads that bring you customers.

I set up and manage your Google Ads so you get calls and bookings from people already searching for your service.

One-off ad work (an initial account setup, a single campaign build, a landing-page conversion audit) is a Doman Digital service. Ongoing monthly Google Ads management is run by Infinity Domain Solutions Ltd, our IDS brand for ongoing services.

Listed prices are final. No VAT added. Ad spend is separate and paid directly to Google.

Back to all pricing

One-off ad work (Doman Digital)

Before you commit to ongoing ad spend, the Website Audit checks whether the landing page actually converts paid traffic. If it doesn't, ad management on top is throwing money at a leaking bucket. The audit is fixed-price, 48-hour turnaround, and credited against any full project you take within 30 days.

Entry offer

Website Audit

£149

Conversion teardown and prioritised fix plan, delivered in 48 hours.

Credited against any full project within 30 days.

Get the Website Audit (£149)

Ongoing Google Ads management (IDS)

Monthly ad management is run by Infinity Domain Solutions Ltd. The numbers and scope below are repeated from the IDS plans page so the path from a Doman Digital build into ongoing ad management is clear.

Run by Infinity Domain Solutions Ltd

Google Ads Management

£600/mo + ad spend

For businesses that want Google Ads managed every month so campaigns keep improving instead of drifting.

Campaign management and optimisation
Ad copy testing and refinement
Budget and bid management
Conversion tracking checks
Monthly performance reporting

Ad spend is separate and paid directly to Google. Month-to-month management. Campaign build is included in your first month's fee.

Secure checkout via Stripe. Provided by Infinity Domain Solutions Ltd.

Or view full IDS plans page.

What IDS delivers each month

Inside the management retainer

Standard deliverables on the IDS Google Ads retainer. Repeated here for transparency; the authoritative source is infinitydomainsolutions.co.uk/plans.

Full access to your Google Ads account at all times.
Monthly performance report: spend, clicks, leads, cost per lead.
Written priorities for the coming month.
Loom walkthrough of results.
Ad copy refreshed when performance plateaus.

You own your Google Ads account

Your Google Ads account lives in your name. IDS manages it under a manager link that's yours to grant. The account, the campaign history, the conversion data, and the keyword lists are all yours, always.

Estimate Your Results

What could your ad budget actually deliver?

Adjust your industry and monthly spend to see projected clicks, leads, and cost per lead, with and without professional management.

Performance Estimator

Your industry

Monthly ad spend budget£1,000

£300£5,000

Landing page conversion rate6%

Industry average for Trades: 6%

MetricDIYManaged

Avg. cost per click£2.90£2.55

Clicks per month344391

Estimated leads/month2027

Cost per lead£50£37

Estimates use industry-average UK CPCs and typical agency performance benchmarks (+18% CTR, −12% CPC vs. self-managed). Actual results vary.

Managed: ~27 leads/month for £1,000 spend

That's £37 per lead, the management fee at £600/mo is typically covered by just 1–2 extra leads.

Get Google Ads Management

What ad budget do I need?

Most service businesses start with £500–£1,000/month in ad spend. Below £500/month there is not enough data to optimise meaningfully. The IDS strategy call will recommend a starting budget for your market.

How it works

1
Setup
IDS researches the market, builds the campaigns, writes the ads, and sets up conversion tracking.
2
Go live
Ads go live. You start getting clicks from people searching for your exact service.
3
Optimise
Each month IDS refines keywords, bids, and ad copy to lower the cost per lead and improve results.

ROI

How many extra leads to break even on the IDS retainer?

Use your average job value to see how many extra leads per month cover the management fee. Ad spend is separate.

What's your average job/booking value?

Adjust between £100 and £5,000.

At £500/job, the ads management (IDS) (£600/mo + ad spend) covers its monthly cost with just 2 extra enquiries per month.

Anything above that is profit on top.

Common questions

Google Ads FAQ

How much should I spend on ad budget?: Most service businesses start with £500–£1,000/month in ad spend. Below £500/month there is not enough data to optimise meaningfully. The IDS strategy call will recommend a starting budget for your specific market and location.
How quickly will I see leads?: Google Ads can generate leads within days of going live; it is one of the fastest channels for results. The first month focuses on setting baselines and finding what converts. Month two onwards is where costs typically start to drop and lead quality improves.
Do I need a new website first?: The landing page matters significantly. If the current site does not convert organic visitors, paid traffic will not magically fix that. The Doman Digital Website Audit is a good first step; it tells you whether the site is ready to convert paid traffic before you spend a pound on ads.
What happens to the account if I stop?: The Google Ads account is yours. You keep full access to historical data, audiences, and conversion tracking. IDS asks for one month's notice to end the management retainer. No lock-in, no penalty.
Who actually does the work?: Audits and one-off ad-account setup are delivered by Doman Digital. Ongoing monthly Google Ads management is delivered by Infinity Domain Solutions Ltd. Both are trading brands of the same UK company, so the team is shared, but the contract and the billing entity are the IDS one for anything that renews.

Proof & reassurance

What others have experienced

Real outcomes and feedback from businesses I've worked with. See client results on the About page.

Results vary by business. I only share outcomes I can stand behind.

What you can expect

Scope agreed in writing before you commit. Your proposal lists exactly what's in and what's out.
Clear milestones and check-ins. You see progress at each stage; nothing goes live without your approval.
Unlimited revisions within scope until sign-off. Copy, design, and build are reviewed step by step.
Billed per milestone as work is delivered. Each invoice maps to a completed stage.

Timelines and outcomes

Bookings more consistent through site/booking system; stronger local visibility for "nail studio Brackley" type searches.
Client type
Beauty / Nail studio
Problem
DIY Squarespace + Acuity; fragmented bookings and DMs. Site didn't feel premium or professional.
What we did
Brand + logo, booking system migration, Squarespace → Next.js rebuild, SEO foundations + local visibility.
Timeframe
4–8 weeks
Outcome
Bookings more consistent through site/booking system; stronger local visibility for "nail studio Brackley" type searches.
Proper online presence; clients can find and understand services.
Client type
Accountancy firm
Problem
No website; no online presence.
What we did
Full website build from scratch: strategy, copy, design, build, launch.
Timeframe
4–8 weeks
Outcome
Proper online presence; clients can find and understand services.

Client feedback

D'mitri helped our Brackley nail studio move from Squarespace + Acuity to a better setup (website + Square Appointments). More bookings come through online now, I'm not stuck in DMs all day, and clients have commented on how professional the site looks.
Meghan Meehan, Owner, MMM Beauty

Honestly couldn't be happier with the website that was built for me. I needed both my skincare brand and accountancy services to look professional, trustworthy, and modern, and that's exactly what was delivered.
Harrison James, Director, Harrison James Accounting

Ready to get more leads from Google?

Book a short call to discuss your goals, budget, and target area. Doman Digital handles the audit; IDS handles the ongoing management.

Book an ads strategy call Back to pricing