Software built around how you actually work.

Most businesses should use an off-the-shelf tool. Fresha, Square, Xero and the rest are good, cheap, and someone else maintains them. If one of them fits your process, use it, and we'll tell you so on the call.

This page is for the businesses that already tried. You bent the workflow to fit the software, you're running three tools plus a spreadsheet to cover the gap, or the thing that makes your business yours is the one thing the tool can't express. That's the point where custom software starts paying for itself.

1. 1

   Strategy call, free

   We map the actual process: who touches what, where it breaks, and what you've already tried. If an off-the-shelf tool solves it, we say so and you've lost an hour rather than five figures.

2. 2

   Written fixed-price quote

   Scope, price, and timeline in writing before anything is built. Changes are quoted as changes, so the number you agree is the number you pay.

3. 3

   Staged build

   You see working software every couple of weeks and use it before it's finished. Problems surface while they're still cheap to fix.

4. 4

   Handover, and you own it

   The code and the data are yours, with no lock-in. Hosting, monitoring, and ongoing changes are available through our managed plans if you'd rather we kept running it.

Why build custom when off-the-shelf tools exist?

Usually you should, and we'll tell you when. Custom software earns its price when the tool forces you to work in a way that costs you money: staff double-entering data, a process the tool can't express, or three subscriptions covering one job badly.

Why does this cost more than a website?

A website presents information. Software holds your data, runs your process, handles logins and payments, and has to keep working when someone does something unexpected. It's more to build and far more to get right.

Can you build a booking system?

Yes, as a bespoke build. We don't sell booking as a cheap standalone product, because Fresha, Square, and Treatwell do the standard version free and do it well. We build booking from scratch when your scheduling genuinely doesn't fit those, and it's quoted as a bespoke web app.

What if the price comes back higher than I expected?

Then you walk away having paid nothing. The strategy call and the quote are free. We'd rather lose the project at quote stage than halfway through a build.

Do I own it?

Yes. The code and the data are yours on handover, free of lock-in and of any licence to keep paying. If you want us to keep hosting and improving it, that's a managed plan you can leave.

How long does it take?

Four to six weeks for an internal tool, six to ten for a customer portal, and eight to sixteen for a bespoke app. The strategy call gives you a real date rather than a range.