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Doman Digital

How it works

From kickoff to launched site, week by week.

No mystery between signing off the proposal and seeing the live site. Here is exactly what happens, what you provide, and what you see at each stage.

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Performance-focused buildsFast mobile load timesClear conversion journeys

The build, week by week

  1. 1Day 0

    Strategy call (30 minutes)

    What happens

    • We learn your business, your customers, and what "good" looks like in 6 months.
    • You leave with a clear plan and a fixed quote, no obligation either side.

    You provide

    • Existing site URL (if any)
    • Two or three competitor sites you respect
    • Rough timeline + budget band

    You see

    • A short written recap with scope, timeline, and price
    Sign-off: Yes/no on the proposal.
  2. 2Week 1

    Strategy + structure

    What happens

    • We write your sitemap, page-by-page copy direction, and the conversion structure.
    • Visual direction lands as a moodboard or a single homepage mock.

    You provide

    • Logo + brand assets if any
    • Any existing copy you want preserved

    You see

    • Onboarding email setting out exactly what your package includes
    • Sitemap
    • Copy outline per page
    • Visual direction
    Sign-off: Approve the direction or note changes.
  3. 3Week 2

    Copy + design

    What happens

    • We write each page in full, then design pages that prove the message rather than decorate it.
    • Images, photography brief, and trust elements (proof, credentials) come together.

    You provide

    • Feedback on copy drafts within 2 business days
    • Photos / screenshots if you have them

    You see

    • Copy review (Google Doc)
    • Design previews (per page)
    Sign-off: Approve copy + design.
  4. 4Week 3–4

    Build + integrate

    What happens

    • We build the site on production-grade infrastructure (Next.js + Sanity).
    • Forms, booking, analytics, SEO basics, accessibility, mobile performance, all checked before sign-off.

    You provide

    • Domain access (or we provision a new one)
    • Final review window

    You see

    • Staging URL with full site
    • A staging call: we walk you through the site live
    • Pre-launch checklist
    Sign-off: Approve for launch.
  5. 5Launch day

    Ship + monitor

    What happens

    • Site goes live; redirects map any old URLs so SEO is preserved.
    • We sit on monitoring through the first 24 hours to catch anything DNS or third-party.

    You see

    • A production call on the finished site before it goes live
    • Live site
    • A launch email with your Loom walkthrough and handover doc
    • Training for you or your team if you want it
  6. 6Day 1–30 after launch

    Tune + iterate

    What happens

    • We track what real visitors do, what they click, where they drop, which pages convert.
    • Small adjustments (copy tweaks, layout fixes, conversion fixes) ship within the post-launch window at no extra cost.

    You see

    • First-week analytics summary
    • Any post-launch fixes shipped within the included window
    Sign-off: Ongoing edits and monitoring after the window are handled through our managed monthly plans.

What this means for you

Predictable, week-by-week. No black box.

Fixed scope

Everything is agreed at proposal stage. Changes go through a clear change-request flow.

Weekly rhythm

You see something every week and approve before each next phase, so the work never drifts away from what you signed off.

Founder-led

You work directly with the founder throughout.

See About for who you are working with and pricing for what each tier covers.

Ready to start?

Book a free 30-minute strategy call. No obligation either side.

Book a free strategy call