DOMAN DIGITAL · FOR UK BEAUTY PROFESSIONALS
Salon website design that turns browsers into booked clients.
Treatments, prices and booking in the order a client actually reads them. Built with you, live in weeks.
Builds start at £1,450: that is Essential, the tier we recommend for most salons and studios. You pay 30% when you sign, 30% when production starts, and 40% before launch.
We work with you from first call to launch. Founder-led, with a named person on your account throughout, and the same people who scope the work deliver it.
MMM Beauty: "more bookings come through online now"
Part of Industries
Problems we solve
Common challenges beauty professionals face online.
Confusing layouts
Pages with unclear structure make people work to understand your offer. Most won’t. They leave before taking action.
Generic wording
If your message sounds like everyone else, buyers cannot tell why they should choose you. You become forgettable.
Slow loading
Heavy pages lose attention fast, especially on mobile. Delay kills intent and drops enquiry rates.
Broken forms and clunky booking
When forms fail or booking feels awkward, leads abandon mid-journey. Every friction point costs real revenue.
Cheap overall feel
Weak visual quality signals low confidence and low value. Even strong services get judged as budget options.
Weak trust signals
Without credible proof, clear process, and reassurance, visitors hesitate. Hesitation turns into comparison and lost deals.
Your website should work like a reliable staff member: clear, consistent, and always on.
Run the free review on your site. It checks the nine things most likely to be costing you enquiries.
What you get
Measurable outcomes from a website built for beauty professionals.
A site that matches the quality of your work — premium, clean, and on-brand.
Clear treatment menus with pricing that help clients choose and upgrade.
Online booking integrated so clients book directly without DMs or phone calls.
Stronger local visibility for “[treatment] + [your area]” searches.
Mobile-first design that loads fast and looks beautiful on every phone.
Instagram feed integration so your latest work pulls through automatically — social proof on every visit.
Domain experience
Built for beauty professionals
This is the industry we have the most work in: MMM Beauty (nail studio), Harrison's Beauty (K-beauty ecommerce), Groom for Improvement, and BeautyOps. MMM Beauty moved off Squarespace and Acuity onto a purpose-built site with Square Appointments, and bookings now come through the site instead of DMs. Treatment menus are structured to lift higher-value bookings rather than just list prices.
How we work
A simple process that respects your time.
You get regular check-ins, preview links, and the chance to tweak everything before it goes live.
Strategy call (30 minutes)
We learn your brand, treatments, and what “fully booked” looks like for you. You leave with a clear plan.
Design, copy, and build (4–6 weeks)
We build a booking-first site with treatment pages, galleries, and clear pricing. You review at every stage.
Launch and grow
Site goes live. We check booking patterns and refine to push more appointments and higher-value treatments.
Start with the free review of the site you have now.
Results from beauty professionals
Real results from salons and beauty studios we have built sites for.
More bookings come through online now, I'm not stuck in DMs all day, and clients have commented on how professional the site looks.
Meghan Meehan
Owner
MMM Beauty
Clean, simple and the collection & delivery info is clear. Great service, would recommend.
Fern Smith
Founder
Groom for Improvement
Really pleased with Doman Digital. Everything was handled smoothly, with clear communication.
E Ordor
Director
BeautyOps
Mini case study
MMM Beauty (Brackley)
Problem: DIY Squarespace + Acuity setup; fragmented bookings and DMs. Site did not feel premium.
What we did: Brand creation, booking system migration, Squarespace to Next.js rebuild, SEO foundations.
Result: Bookings now flow through the site instead of DMs. Stronger local visibility for "nail studio Brackley" searches.
Featured work
MMM Beauty →Real client result
What the rebuild changed for a real client
Booking path
4 screens
2 taps
Pages with above-fold CTA
1 / 6
6 / 6
Avg page weight
~3.2 MB
~890 KB
Mobile-first pages
0 / 6
6 / 6
MMM Beauty (Brackley nail studio). Before/after measured across the six core pages of the rebuild.
D'mitri helped our Brackley nail studio move from Squarespace + Acuity to a better setup (website + Square Appointments). More bookings come through online now, I'm not stuck in DMs all day, and clients have commented on how professional the site looks.
Proof & reassurance
What others have experienced
Real outcomes and feedback from businesses we've worked with. See client results on the About page.
Results vary by business. We only share outcomes we can stand behind.
What you can expect
- Scope agreed in writing before you commit. Your proposal lists exactly what's in and what's out.
- Clear milestones and check-ins. You see progress at each stage; nothing goes live without your approval.
- One structured revision round at design and one at staging, both reviewed live, not by email chain. Further rounds are quoted before they start.
- Billed per milestone as work is delivered. Each invoice maps to a completed stage.
Timelines and outcomes
Bookings more consistent through site/booking system; stronger local visibility for "nail studio Brackley" type searches.
- DIY Squarespace + Acuity; fragmented bookings and DMs. Site didn't feel premium or professional.
- Brand + logo, booking system migration, Squarespace → Next.js rebuild, SEO foundations + local visibility.
- 4–8 weeks
- Beauty / Nail studio
Client feedback
D'mitri helped our Brackley nail studio move from Squarespace + Acuity to a better setup (website + Square Appointments). More bookings come through online now, I'm not stuck in DMs all day, and clients have commented on how professional the site looks.
Prefer to spread the cost?
Pay monthly instead
Not ready for a one-off build? We can build and manage your site on a monthly subscription instead. Your first month's payment is what starts the work, with no build fee or deposit beforehand. Twelve months minimum, then hosting, updates, and improvements included every month. Buy it out and own it outright any time you like.
See your homepage built free, before you pay anything.
Best-fit package for Beauty
If you want the fastest route to more booking-ready traffic, start here.
Essential
£1,450- Clean bookings-first site focused on your core services
- Fast mobile experience for clients searching on the go
- Clear pricing/service presentation to improve booking intent
Need stronger rankings? Add GBP + review system.
Used by MMM Beauty, a nail studio in Brackley.
Solo chair or single-room studio? The Essential tier (£1,450, up to 8 pages) is the smallest build we take on.
Recommended packages for beauty and salons
Essential for new salons; Professional for established; Premium for multi-location.
Essential for new salons, Professional for established, Premium for multi-location.
Essential
£1,450Value: Focused build for single-location services
- Strategy and positioning
- 5 pages: Home, Services, About, Reviews, Contact
- Copywriting included
- Mobile-first design and build
- Basic SEO setup and indexing
- Click-to-call, sticky CTA, trust sections
- Enquiry tracking: calls, forms, bookings
- Launch and handover
Professional
£2,450Value: Sweet-spot tier for established service businesses
- Everything in Essential
- Up to 10 pages
- Service pages that rank
- Booking integration
- SEO foundations
- Advanced trust sections
- 30-day post-launch optimisation window
Premium
£3,450Value: Authority build for scaling businesses
- Everything in Professional
- Brand refresh
- Case study / results sections
- Advanced SEO structure
- Multi-location or clinic-ready architecture
- 90-day optimisation window
Book a call to get a quote.
Frequently asked questions
Common questions about websites for salons and beauty studios.
Can you integrate with my existing booking system?
How do I showcase my work — do you build galleries?
Can clients see treatment prices on the site?
Do you help with Google My Business and local search?
What if I add new treatments or change prices later?
Can you help me look more premium online to attract higher-value clients?
Go deeper
Free guide for beauty professionals
Jargon buster
Jargon buster
Quick definitions of common web terms, so you can make decisions with confidence.
What it means: A focused page explaining one treatment, results, and next steps.
Why it matters: It improves booking confidence and service clarity.
What it means: Clear pricing, inclusions, and booking conditions.
Why it matters: It cuts back-and-forth and increases conversion.
What it means: The process that encourages clients to book their next appointment.
Why it matters: It increases repeat revenue.
What it means: The percentage of visitors who take a key action, like calling or booking.
Why it matters: Higher conversion means more results without needing more traffic.
What it means: A button or prompt that tells people what to do next.
Why it matters: Clear CTAs reduce hesitation and increase enquiries.
What it means: What people see first on a page before they scroll.
Why it matters: If this area is unclear, most visitors leave.
What it means: Google’s measures for loading speed, responsiveness, and visual stability.
Why it matters: Better scores improve experience and can support search performance.
What it means: A site layout that adapts properly to phones, tablets, and desktops.
Why it matters: Most customers browse on mobile first.
What it means: The admin area used to update website content without coding.
Why it matters: Your team can make updates quickly after launch.
Not sure where to start?
Get a free review of the nine things most likely to be costing you enquiries, no card needed.
If your site isn't bringing in work, something's wrong.
We'll check the nine things most likely to be costing you enquiries, and tell you which of them your site has. Free, and no call needed.
Trust & compliance
- All before/after images shown with client permission.
- Treatment descriptions reviewed for accuracy; verify with your insurer if required.
- No fabricated booking numbers or revenue claims.