DOMAN DIGITAL • WEBSITES BUILT FOR UK SERVICE BUSINESSES
A beautiful, fast site that showcases your treatments, simplifies bookings, and helps clients choose higher-value services. Built for UK salons and beauty studios.
Builds start at £750. For most salons and studios we recommend Essential, from £950. You pay 40% to start, 30% at the staging preview, and 30% before launch.
You work directly with D'mitri, founder of Doman Digital, from kickoff to launch. Your single point of contact throughout.
MMM Beauty: "more bookings come through online now"
Part of Industries
Common challenges beauty face online.
Pages with unclear structure make people work to understand your offer. Most won’t. They leave before taking action.
If your message sounds like everyone else, buyers cannot tell why they should choose you. You become forgettable.
Heavy pages lose attention fast, especially on mobile. Delay kills intent and drops enquiry rates.
When forms fail or booking feels awkward, leads abandon mid-journey. Every friction point costs real revenue.
Weak visual quality signals low confidence and low value. Even strong services get judged as budget options.
Without credible proof, clear process, and reassurance, visitors hesitate. Hesitation turns into comparison and lost deals.
Your website should work like a reliable staff member: clear, consistent, and always on.
Book a call or request the Website Audit to see what will move results first.
Measurable outcomes from a website built for beauty.
A site that matches the quality of your work — premium, clean, and on-brand.
Clear treatment menus with pricing that help clients choose and upgrade.
Online booking integrated so clients book directly without DMs or phone calls.
Stronger local visibility for “[treatment] + [your area]” searches.
Mobile-first design that loads fast and looks beautiful on every phone.
Instagram feed integration so your latest work pulls through automatically — social proof on every visit.
Domain experience
This is the industry we have the most work in: MMM Beauty (nail studio), Harrison's Beauty (K-beauty ecommerce), Groom for Improvement, and BeautyOps. MMM Beauty moved off Squarespace and Acuity onto a purpose-built site with Square Appointments, and bookings now come through the site instead of DMs. Treatment menus are structured to lift higher-value bookings rather than just list prices.
How we work
You get regular check-ins, preview links, and the chance to tweak everything before it goes live.
We learn your brand, treatments, and what “fully booked” looks like for you. You leave with a clear plan.
We build a booking-first site with treatment pages, galleries, and clear pricing. You review at every stage.
Site goes live. We check booking patterns and refine to push more appointments and higher-value treatments.
Book a call to start your project.
Real results from salons and beauty studios we have built sites for.
More bookings come through online now, I'm not stuck in DMs all day, and clients have commented on how professional the site looks.
Meghan Meehan
Owner
MMM Beauty
Clean, simple and the collection & delivery info is clear. Collection enquiries are up about a third since launch.
Fern Smith
Founder
Groom for Improvement
Really pleased with Doman Digital. Everything was handled smoothly, with clear communication.
E Ordor
Director
BeautyOps
Mini case study
Problem: DIY Squarespace + Acuity setup; fragmented bookings and DMs. Site did not feel premium.
What we did: Brand creation, booking system migration, Squarespace to Next.js rebuild, SEO foundations.
Result: Bookings now flow through the site instead of DMs. Stronger local visibility for "nail studio Brackley" searches.
Featured work
MMM Beauty→Real client result
Booking path
4 screens
2 taps
Pages with above-fold CTA
1 / 6
6 / 6
Avg page weight
~3.2 MB
~890 KB
Mobile-first pages
0 / 6
6 / 6
MMM Beauty (Brackley nail studio). Before/after measured across the six core pages of the rebuild.
D'mitri helped our Brackley nail studio move from Squarespace + Acuity to a better setup (website + Square Appointments). More bookings come through online now, I'm not stuck in DMs all day, and clients have commented on how professional the site looks.
Proof & reassurance
Real outcomes and feedback from businesses we've worked with. See client results on the About page.
Results vary by business. We only share outcomes we can stand behind.
Bookings more consistent through site/booking system; stronger local visibility for "nail studio Brackley" type searches.
D'mitri helped our Brackley nail studio move from Squarespace + Acuity to a better setup (website + Square Appointments). More bookings come through online now, I'm not stuck in DMs all day, and clients have commented on how professional the site looks.
Prefer to spread the cost?
Not ready for a one-off build? We can build and manage your site on a monthly subscription instead: a modest launch fee instead of a full project invoice, then hosting, updates, and improvements included every month. Buy it out and own it outright any time you like.
See your actual homepage built free, before you pay anything.
If you want the fastest route to more booking-ready traffic, start here.
Essential
From £950Need stronger rankings? Add GBP + review system.
Used by MMM Beauty, a nail studio in Brackley.
Solo chair or single-room studio? The Basic tier (from £750, 1 page) gets you live faster for less.
Essential for new salons; Professional for established; Premium for multi-location.
Essential for new salons, Professional for established, Premium for multi-location.
Basic
From £750Value: Fast, simple entry for solo tradespeople and single-location businesses
Essential
From £950Value: Focused build for single-location services
Common questions about websites for salons and beauty studios.
Go deeper
No jargon
Quick definitions of common web terms, so you can make decisions with confidence.
What it means: A focused page explaining one treatment, results, and next steps.
Why it matters: It improves booking confidence and service clarity.
What it means: Clear pricing, inclusions, and booking conditions.
Why it matters: It cuts back-and-forth and increases conversion.
What it means: The process that encourages clients to book their next appointment.
Why it matters: It increases repeat revenue.
What it means: The percentage of visitors who take a key action, like calling or booking.
Why it matters: Higher conversion means more results without needing more traffic.
What it means: A button or prompt that tells people what to do next.
Why it matters: Clear CTAs reduce hesitation and increase enquiries.
What it means: What people see first on a page before they scroll.
Why it matters: If this area is unclear, most visitors leave.
What it means: Google’s measures for loading speed, responsiveness, and visual stability.
Why it matters: Better scores improve experience and can support search performance.
What it means: A site layout that adapts properly to phones, tablets, and desktops.
Why it matters: Most customers browse on mobile first.
What it means: The admin area used to update website content without coding.
Why it matters: Your team can make updates quickly after launch.
Not sure where to start?
Get a free 60-second site review: PageSpeed score and three specific issues, no card needed.
I'll look at it and tell you exactly what. Takes 48 hours, costs £149, credited back if you go ahead with a build.
Trust & compliance
Professional
From £1,950Value: Sweet-spot tier for established service businesses
Premium
From £2,950Value: Authority build for scaling businesses
Book a call to get a quote.
