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CASE STUDY
Website rebuild that turns visitors into bookings.
MMM Beauty is a premium nail and brow studio in Brackley. The old site looked fine but made it hard for people to actually book. We rebuilt the whole thing so it works as well as the studio does.
Plenty of people were finding the site. The problem was what happened next.
What changed in measurable terms.
Booking path
4 screens
2 taps
Pages with above-fold CTA
1 / 6
6 / 6
Avg page weight
~3.2 MB
~890 KB
Mobile-first pages
0 / 6
6 / 6
This was a full platform upgrade, not a reskin.
Every page rebuilt around one job: help people decide and book.
Built mobile-first with dark and light mode that just works.
More places to book, fewer places to lose people.
Meghan can update treatments and content in under 5 minutes, no developer needed.
Modern stack with automated checks so things don't break when we ship updates.
Before: Stock banner, no booking button above the fold, link buried in the nav.
After: Real hero image, "Book Now" visible straight away, trust strip with reviews underneath.
Before: The team and story were barely shown. No reviews, no next step.
After: Proper about page with trust signals, the team front and centre, and a clear booking prompt.
Before: Flat list of services. Only way to book was through the nav.
After: Services grouped by category with booking buttons inline. One tap to book from any treatment.
Before: Just a grid of photos. No context, no next step.
After: Gallery with captions tied to services, and booking prompts after the proof.
Before: Gift cards mentioned but the purchase path was unclear.
After: Dedicated page with pricing, a clear buy button, and gifting occasions.
Before: Generic form. No distinction between someone ready to book and someone just browsing.
After: Booking button as the main action, form as the backup for questions.
If your business is good but your site isn't pulling its weight, we can fix that.
Desktop scores: 97 Performance, 100 Accessibility, 100 SEO. Mobile: 82 Performance, 98 Accessibility, 100 SEO.
CI quality gates per deploy
7
Routes with automated checks
12+
Critical a11y violations at launch
0
Structured data coverage
All commercial routes
These checks run automatically on every deploy so quality stays consistent over time.
What we used and why.
“More bookings come through online now, I'm not stuck in DMs all day, and clients have commented on how professional the site looks.”
“D'mitri helped our Brackley nail studio move from Squarespace + Acuity to a better setup (website + Square Appointments). More bookings come through online now, I'm not stuck in DMs all day, and clients have commented on how professional the site looks. He's also helped loads with marketing/positioning and SEO and we've had more consistent weeks since. Highly recommend.”
We build websites that look right, load fast, and turn visitors into customers.