Website Cost
A clear breakdown of what you should expect to pay for a professional website, and what you actually get at each price point.
For most UK service businesses, the real question is not whether you can get a website cheap. It is whether the site will actually make you look trustworthy, explain your offer clearly, and turn visits into enquiries.
In practice, most brochure and lead-generation sites land somewhere between £1,950 and £6,950. That is the range where strategy, copy, mobile design, SEO setup, and trust signals usually start being handled properly instead of patched together.
Compare with full website pricing or start with the Website Audit if you are still deciding whether you need a rebuild.
These options are not competing on the same outcome. They solve different levels of business need.
£20-£80/mo + your time
Best for:
Testing an idea, creating a holding page, or getting something live quickly on a tight budget.
Watch for:
You are still responsible for copy, structure, images, trust signals, SEO basics, and ongoing fixes.
£800-£3,000+
Best for:
Simple brochure sites when you already know what pages you need and can provide strong direction.
Watch for:
Quality varies a lot. Strategy, copywriting, and post-launch support are often lighter than the headline price suggests.
£1,950-£6,950
Best for:
Service businesses that want clearer messaging, stronger trust, and a site built to generate enquiries instead of just existing.
Watch for:
Higher upfront spend than DIY, but usually the best fit when the website needs to do real sales work.
£5,000-£25,000+
Best for:
Larger teams, more stakeholders, custom integrations, or projects where enterprise process matters.
Watch for:
You pay for account management, process, and overhead. That can be overkill for a local service business.
The jump in cost is usually not the design layer by itself. It is the amount of business thinking and implementation sitting behind the pages.
If someone has to figure out what you do, who it is for, and why they should trust you, the site is undercooked. Strong copywriting adds cost because it adds results.
A single landing page is not the same job as a seven-page brochure site or a ten-page service hub with location coverage and FAQs.
Metadata, page structure, internal links, Google Business Profile alignment, and service-area targeting all take time, but they stop the site from being invisible after launch.
Calendars, forms, payments, analytics, CRM handoff, and review systems add value when they are set up properly. They also add scope.
These are the current website tiers for service businesses that want a cleaner sales message, better trust signals, and a clearer route to enquiry.
£1,950
For solo operators and single-location service businesses who need a credible site that explains what they do clearly and turns visitors into enquiries.
Cheaper options usually mean templates, weaker copy, and less strategic thinking. Essential gives you a properly positioned custom build without stepping into agency-level overhead.
If a new client is worth £500 or more to your business, this site only needs a handful of extra enquiries to pay for itself. For most local service businesses, that is a realistic outcome from clearer messaging, stronger trust, and a better mobile journey.
£3,950
For established service businesses and multi-service firms that need stronger page structure, booking flow, SEO foundations, and trust sections to compete properly.
Proof & reassurance
Real outcomes and feedback from businesses I've worked with. See client results on the About page.
Results vary by business. I only share outcomes I can stand behind.
Bookings more consistent through site/booking system; stronger local visibility for "nail studio Brackley" type searches.
Short answers before you decide whether to rebuild, patch what you have, or get an audit first.
Start with the Website Audit. It will show you what is broken, what is worth fixing, and whether a full rebuild is actually justified.
This is the sweet spot for businesses that have outgrown the basics. Many agencies start here at a much higher price, with slower delivery and more layers between strategy and execution.
At £1,000 or more per new client, this tier can pay for itself quickly. It is built for businesses that are ready to treat the website as a lead-generation asset, not just an online brochure.
£6,950
For scaling businesses, clinics, and multi-location firms that need a market-leading site with stronger positioning, deeper SEO structure, case study content, and a longer post-launch optimisation window.
Comparable agency projects often land well into five figures. Premium gives you that level of strategic depth, authority-building structure, and polish without the usual agency drag.
If one new client is worth £1,500 or more, the return can be significant. Premium is designed to improve not just enquiry volume, but the quality of the enquiries coming through.
Proper online presence; clients can find and understand services.
D'mitri helped our Brackley nail studio move from Squarespace + Acuity to a better setup (website + Square Appointments). More bookings come through online now, I'm not stuck in DMs all day, and clients have commented on how professional the site looks.
Honestly couldn't be happier with the website that was built for me. I needed both my skincare brand and accountancy services to look professional, trustworthy, and modern, and that's exactly what was delivered.
