How the estimate is built

This calculator pulls directly from our published pricing — it doesn't make numbers up. The build cost reflects whichever of our three website tiers fits the page count and site type you selected. Ongoing support uses our SEO retainer, Google Ads management fee, and managed-hosting price. Year-one total is build + 12 months of ongoing + annual hosting where applicable.

For a deeper read on what drives website cost and what you should actually expect to pay in the UK, see the full website cost guide. If you're weighing builder vs freelancer vs agency, we have a comparison guide for that too.

FAQ

How accurate is this estimate?

It's anchored to current Doman Digital pricing — Essential, Professional, and Premium website tiers, plus our published SEO retainer, Google Ads management fee, and managed-hosting cost. Final scope and price are confirmed on a short discovery call. We don't quote blindly off a form.

Why is ecommerce shown as a custom quote?

Ecommerce builds vary widely with catalog size, payment integrations, shipping logic, and platform choice. The calculator gives a typical UK SME range (£2.5k–£20k), but the honest number comes from a 20-minute call about what you actually need to sell.

Is the ad spend included in the Google Ads number?

No. Google Ads spend is paid directly to Google and is separate from the management fee. Most UK service businesses start at £500–£2,000/month in ad spend depending on industry competitiveness. We'll suggest a sensible starting budget based on your goals and local competition.

Do you offer payment plans?

Website builds are typically 50% deposit to start and 50% before launch. For monthly options, see our pay-monthly plans — useful when you want to spread the cost over 12 or 24 months instead of a one-off payment.

What if I need something not covered here?

If your situation doesn't fit the inputs — maybe you need a partial rebuild, content migration, or a niche integration — book the 20-minute call. We'll either scope it as a custom quote or point you toward the audit if a smaller diagnosis comes first.