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Case Study \u00b7 Trades

RMP Electrical — Trade website that turns Google searches into jobs

Ryan needed a website that made him look professional, showed up on Google, and let customers get in touch fast. Here's what happened.

RMP Electrical website preview

The results

Weekly enquiries

~2/week

7/week

Bounce rate

71%

34%

Mobile time on site

28 seconds

1m 52s

Local search ranking

Page 1 in 8 weeks

The problem

  • \u2022No proper website — relying on word-of-mouth and Facebook only.
  • \u2022Competitors with professional sites were winning jobs that should have been his.
  • \u2022No way for customers to get in touch quickly from mobile.

What we did

  • \u2713Built a clean, mobile-first website with click-to-call and WhatsApp integration
  • \u2713Wrote service pages that explain scope, process, and coverage area
  • \u2713Local SEO setup targeting "electrician Northampton" and surrounding areas
  • \u2713Added trust signals: qualifications, insurance, and customer reviews

The outcome

  • \u2192Website enquiries jumped from about 2 per week to 7 per week.
  • \u2192Page 1 for "electrician Northampton" within 8 weeks of launch.
  • \u2192Bounce rate dropped from 71% to 34%.
  • \u2192Average mobile session went from 28 seconds to nearly 2 minutes.

In Ryan's words

Doman Digital done my website and I'm really happy with it. Looks clean, works perfect on mobile and customers can WhatsApp me straight from the site. I'm getting 5-6 new enquiries a week through it now, which is way more than before. Would 100% recommend.

Ryan Pumfrey, Owner \u00b7 RMP Electrical, Northampton

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