Google Ads
Realistic CPCs, budget guidance, Search vs Performance Max, Local Services Ads, and how paid search compares to organic for a UK service business.
Every one written against real UK numbers, with the source named.
Google Local Services Ads let UK tradespeople pay per genuine lead rather than per click. This guide covers eligibility, the Google Guaranteed verification process, how the pay-per-lead model works, budget guidance, and when LSAs outperform standard Search campaigns.
Talk to us about Google AdsBeauty businesses in the UK spend money on Google Ads and often see poor results because the campaign structure doesn't match how clients search. This guide covers search vs Performance Max, realistic UK CPCs, seasonal budgets, and what a good result looks like.
Talk to us about Google AdsA landing page is a single-purpose page with one CTA and no navigation. If you're running Google Ads and sending traffic to your homepage, you're wasting money.
Read the guide →This isn't really an either/or question. They serve different moments in the buyer journey. This guide helps you decide where to put your budget first based on your situation.
Compare the strategies →Google Ads and Local Services Ads explained for plumbers, electricians, builders, and roofers. Keyword strategy, UK CPC benchmarks, budget guidance, and how to track what's working.
See the full ads guide →Google Ads has two costs: what you pay Google and what you pay to have it managed. This guide covers both with real UK CPC benchmarks by industry and a worked ROI example.
Read the guide →Other pillars
The rest of the library, by the problem it solves.
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